Branding

Brand identity is the centrepiece of any organisation; it is the primary means by which an organisation visually, aesthetically and creatively communicates who they are to the world.

Logos are often one of the first elements of a brand's identity that people encounter. As well as holding influence on people's initial impressions of an organisation, they also typically come to be one of the first things people think of when it comes to brands. So, having a unique and memorable logo is certainly important.

But brand identities possess more than logos, they specify fonts, colour-schemes, graphic styles, provide usage instructions and rules, and assist in the ongoing development of branded assets. Brand identities don't just influence first impressions, they help to develop lasting recognition. They contribute to positive branding overall, i.e. the quality and experience that people learn to associate with an organisation, their products, services and activities.

Perhaps your business or not-for-profit is a new start-up in need of establishing its brand, or maybe it has been active for a while but is looking to modernise with a rebrand.

I can work with you to create your perfect logo or brand identity – thoughtfully crafted and bespoke in design. I offer a collaborative approach from ideas generation to development and finalisation, ensuring your brand's identity effectively communicates exactly what, and how, you want it to. Vector files and other common image formats supplied as standard.